The project

What we did

Client: CaixaBank
Sector: Banking
Area: Printing · Events
Type of work: Photocalls & press walls · Corporate events · Large format
Location: Spain

Production of two backlit fabric frames for the internal presentation of CaixaBank's sustainability plan. Each frame carries the slogan 'Sustainability, our way' in one language, Catalan or Spanish, with photographs cropped into rounded shapes, and the two are set at an angle to form a continuous backdrop.

The challenge

The two pieces had to read as a single backdrop despite sitting on different planes, with the white of the graphics consistent from one frame to the other. Backlighting also calls for a print that shows no shadows from the internal structure.

Our solution

The graphics were printed on backlit fabric and tensioned in aluminium frames with internal lighting, giving a bright, even white. The two language versions were laid out as mirror images so that the headline and photographs balance when the frames are set at a corner. The frames stand on metal feet and assemble without tools, so they can be moved to other rooms.