Walk-through tunnel shaped like a giant cigarette with the message 'Esci dal tunnel' in an arcaded Italian square

Healthcare

Anti-smoking campaign Giant cigarette tunnel in Italy

Printing
Events
Italy

The project

What we did

Client: Campaña antitabaco
Sector: Healthcare
Area: Printing · Events
Type of work: Outdoor advertising · Large format · Corporate events
Location: Italy

Production and installation of a walk-through tunnel shaped like a giant cigarette for a smoking-prevention campaign in a historic square in Italy. The semi-cylindrical structure is clad in printed graphics reproducing the filter, the paper and the ash, with the messages 'Esci dal tunnel' and 'Non bruciarti il futuro'. Inside, visitors walk through an exhibition space. Unical Graphic built the piece in the workshop, transported it and installed it in the square.

The challenge

The piece had to read instantly at a large scale, be safe to walk through and be installed in a monumental square without damaging the paving.

Our solution

The shell was built as a series of arches on a perimeter base, clad with curved large-format printed panels reproducing the three sections of the cigarette. The panels were prepared and checked in the workshop before transport. Both ends are left open as the entrance and exit of the route, with curtains at the entrance and the campaign slogans on signs along the side. The self-supporting base allowed the whole piece to be installed without fixings into the square's paving.