Cruzcampo stage backdrop with the Somos Sur line installed at the Córdoba Guitar Festival

Beverages

Cruzcampo Stage Backdrop for the Córdoba Guitar Festival

Events
Spain

The project

What we did

Client: Cruzcampo
Sector: Beverages
Area: Events
Type of work: Corporate events
Location: Spain

Manufacture and installation of the Cruzcampo stage backdrop and photocall for the Córdoba Guitar Festival, carrying the campaign line 'Somos Sur'. The unit works as a backdrop for the performances and as a photo point for press and public. The work included breaking the piece down for transport, installing on site and checking the unit before doors opened.

The challenge

A festival stage backdrop is photographed constantly and under stage lighting, so any wrinkle, joint or reflection ends up in the pictures. The build also happens on site with a narrow time window, sharing the space with the festival's sound and lighting crews.

Our solution

The backdrop was resolved as a tensioned banner on a perimeter frame, with the tension spread all the way round to leave the surface free of wrinkles and pockets. Printing was high resolution with a matt finish, which avoids the stage lights bouncing back in press shots. The frame was broken down into numbered sections with concealed joints and ballasted, braced bases, so the unit stood without fixing to the site ground. Everything was pre-assembled and checked in the workshop, transported packed by section and put together on site with levelling before the final tensioning.