Retail Distribution
Eroski Delivery Lorry Wrap
What we did
- Client
- Eroski
- Sector
- Retail Distribution
- Area
- Signage
- Type of work
- Vehicles
- Location
- Spain
Full wrap of an Eroski delivery lorry body in the brand's corporate red, with the logo at large scale. The work covered setting out the box body, producing the vinyl, installing across the side panels and rear doors, and conforming over ribs, rivets and perimeter mouldings.
The challenge
A delivery lorry goes in and out of the depot daily and is washed frequently, so the corporate red had to stay stable and no edge could be left exposed. The colour also had to match the rest of the fleet so as not to break the brand image.
Our solution
We started from a corporate colour reference to match the red and checked it against the material before going to print. The body was covered in cast vinyl, printed and laminated in the logo areas, with the panels laid out top to bottom so the overlaps shed water. On installation the vinyl was heat-formed over ribs, rivets and perimeter mouldings and every edge was tucked into the chassis rail and the rear door frame.
Materials used
- Cast vinyl in corporate red for full coverage
- Digital printing and lamination in the logo areas
- Panel layout with water-shedding overlaps
- Heat-forming over ribs, rivets and mouldings
- Edges tucked at the chassis rail and rear door frame
Results
- Box body covered in corporate red with an even colour read
- Logo readable at distance across the side panel
- Overlaps oriented to withstand washing and road use
- Edges tucked with no exposed borders around the perimeter
- Unit aligned with the image of the rest of the fleet
The work up close
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