Grup Vivó distribution fleet truck carrying the graphics of the drinks brands it distributes

Retail Distribution

Grup Vivó Graphics for the drinks distribution fleet

Signage
Spain

The project

What we did

Client: Grup Vivó
Sector: Retail Distribution
Area: Signage
Type of work: Fleets
Location: Spain

Graphics for the Grup Vivó drinks distribution fleet: box trucks, delivery van and commercial car. Each unit combines the distributor's identity with the brands it carries, adapting a single graphic structure to very different body formats. File preparation, production and installation by our own team.

The challenge

The fleet mixes vehicles of widely differing sizes, and the graphics had to identify both the distributor and the brands distributed, with neither pushed into second place. The challenge was to hold one visual hierarchy across truck bodies, van and car, on surfaces and swage lines that share no dimensions.

Our solution

We defined a common graphic structure with fixed zones for the distributor and for each brand, then derived scaled versions by vehicle type. The large bays on the truck bodies were resolved with laminated large-format digital printing, applied bay by bay with overlaps calculated over the swages. On the van and car, printing was combined with cut vinyl for logos and contact details. Before each application came surface preparation and a set-out with reference marks, so every unit ended up with the graphic line at the same height.