The project

What we did

Client: NTT Data
Sector: Technology
Area: Printing · Events
Type of work: Corporate events · Large format
Location: Madrid

Graphic production and installation of the brand elements for Summer Sound, NTT Data's summer event in Madrid. The work includes a live music stage with a large-format backdrop on a truss structure, set up on a stadium pitch, and an entrance arch wrapped in printed banners. Unical Graphic produced the graphics and installed both elements.

The challenge

The stage was built on the turf inside a stadium, where any piece looks small, and had to work both for the performances and for guests' photos. The outdoor arch had to mark the entrance and withstand the wind without fixings.

Our solution

The backdrop was resolved in printed banner material tensioned on an aluminium truss portal, with the event title in marquee bulb letters and stage lighting rigged from the portal itself. The stage deck was carpeted to unify the set. The entrance arch was built in box truss wrapped on every face with printed banners repeating the NTT Data logo and the event name. Both structures were ballasted so no drilling was needed.