Pharmaceutical
Pharma Arch and backlit frame for an internal event
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Printing · Events
- Type of work
- Corporate events · POS & displays
- Location
- Spain
Production of the pieces for a pharmaceutical company's internal event marking Rare Disease Day. A welcome arch with printed columns and message boards frames the counter, and a backlit fabric frame carries the campaign image to another floor. Unical Graphic built and installed the set with its own crew.
The challenge
The event took place in the company's own offices, in circulation areas with existing furniture. The pieces had to give the campaign presence in little space and go up with no building work.
Our solution
The arch was built from two columns and a header dressed in printed forest graphics, framing a counter while keeping the way through clear. Boards with campaign messages were fixed to the columns at an angle to give an informal, approachable feel. On another floor a free-standing aluminium frame with backlit printed fabric was installed to work as a photo backdrop. Everything was produced in the workshop and installed in a single visit.
Materials used
- Arch of columns and header in a lightweight structure dressed in graphics
- Printed rigid boards with campaign messages
- Free-standing aluminium frame with backlit printed fabric
- Large-format digital printing
Results
- The campaign becomes visible in the office circulation areas
- The arch creates a meeting point without blocking circulation
- The backlit frame works as a photo backdrop
- Quick installation with no building work in an occupied building
The work up close
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