Printed backdrop panels from the campaign beside modernist tilework

Pharmaceutical

Pharma Panels and Backdrops for a Corporate Event

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Rigid substrates
Location: Barcelona

Production of the graphic supports for Pharma's corporate event on pulmonary fibrosis, held in a heritage building with modernist tilework and a marble staircase. The commission covers the double-sided rigid backdrops carrying the campaign lines, the interactive panels where attendees leave their messages, and the reception supports for the event.

The challenge

Working in a listed building means touching no walls, floors or ornamental features: no support could be fixed to or leant against the tilework. At the same time, the graphics had to hold their presence alongside a highly decorated architecture, without disappearing into it or clashing with it.

Our solution

We resolved every support as double-sided free-standing rigid panels, with their own plinth and finished edges so they work equally well seen head-on or in profile, and always placed clear of the original surfaces. We opted for large expanses of dark background, which frame the campaign photography and carry the message against the visual richness of the setting. The interactive panels were finished with a write-on laminate that allows attendees to write and wipe throughout the day.