Pharmaceutical

Pharma Event Backdrop and Graphics

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Photocalls & press walls · Corporate events
Location: Spain

Complete graphic production for Pharma's corporate meeting held at a coastal club. The project develops the campaign image of the herd of horses across three formats: the tensioned fabric backdrop for the main room with an integrated screen, the vertical panels that greet attendees in the lobby, and a life-size die-cut unicorn figure that works as a photo point.

The challenge

The campaign image had to read the same on a two-metre lobby panel as on a stage background several metres wide, without the cut-out of the horse losing definition when scaled up. The event also ran across different rooms in the same venue, so all the material had to be moved and repositioned during the day without tools.

Our solution

We prepared the campaign image as a single scalable master file and adjusted the crop for each format, so that the main motif reads the same up close as from a distance. The stage background was resolved in tensioned fabric over a frame, which does not shine under the lights and allows the screen aperture to be integrated with no visible frame. The lobby panels were mounted on a free-standing, quick-move system, and the unicorn figure was produced as a rigid die-cut with a reinforced foot, stable indoors with no need for ballast.