Large-format backlit backdrop with shattered-glass artwork in a corporate event room

Pharmaceutical

Pharma Backlit backdrop for an internal recognition ceremony

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Photocalls & press walls · Corporate events
Location: Spain

Large-format backlit backdrop for a pharmaceutical company's internal recognition ceremony. The piece, with artwork of glass breaking apart, dominates the room and serves as the backdrop for photographs of the award winners, with a carpeted area in front marking out the photo spot. Unical Graphic produced the frame, the fabric graphics and the installation.

The challenge

The room had large windows and plenty of daylight: the backdrop had to hold the colour and contrast of the artwork in photographs without relying on the room's lighting.

Our solution

An aluminium frame with internal LED lighting and tensioned fabric graphics was built, lighting the image evenly from within. The print was adjusted so the green tones and glass effect hold up in daylight photographs. A carpet was laid in front of the backdrop to mark exactly where each award winner stands. The whole set was installed on site by our own crew and can be dismantled for other events.