Large-format vinyl mural with portraits and a cloudy sky along the interior walkway of an office building

Pharmaceutical

Pharma Vinyls and photocall for an office awareness campaign

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Vinyl & decoration · Photocalls & press walls · Corporate events · Large format
Location: Spain

Dressing of a pharmaceutical company's headquarters for the internal premiere of an awareness documentary on atopic dermatitis. The campaign covers walkways, meeting-room partitions and glazed balustrades, and culminates in a cinema-themed photocall in the foyer. Unical Graphic produced and installed every piece with its own crew.

The challenge

The campaign had to be present throughout the building for a few days without altering the office architecture, across very different surfaces: walls, glass, railings and outdoor paving. The premiere also called for a meeting point with a cinema feel for guests' photos.

Our solution

The walkway walls were covered in large-format printed vinyl, with the cast portraits set against a cloudy sky that gives continuity to the whole route. Translucent vinyl was applied to the meeting-room partitions and the upper-floor balustrade to keep the natural light. In the foyer a photocall was built with cut-out figures on a cloud-shaped base, blue carpet, vertical displays and cinema marquee signs with clapperboard and popcorn props. A blue carpet marked the building entrance as at a film premiere.