Pharmaceutical

Pharma Corporate cubes for a meeting in a sea-view room

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Rigid substrates · Corporate events · POS & displays
Location: Spain

Production of a set of corporate cubes to dress a pharmaceutical company's meeting in a room overlooking the sea. The white cubes carry the printed logo and the event message, while the plain red cubes bring the corporate colour to different points in the room. Unical Graphic handled the fabrication, printing, transport and placement in the room.

The challenge

The room was large and bright, with big windows: the pieces needed enough presence to mark the identity of the meeting, be light to move and neither block the views nor get in the way of the tables.

Our solution

Large cubes were built in rigid panel with a matt finish, in two versions: white with printed graphics and plain red. On the white cubes, the logo and the message run across adjoining faces so the cube reads from several positions. The pieces are free-standing and hollow, so they can be repositioned easily as the room layout changes. They were placed in corners and walkways, alternating colours to give the space rhythm.