Pharmaceutical
Pharma Graphic cubes and columns for a dermatology meeting
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Printing · Events
- Type of work
- Corporate events · Rigid substrates
- Location
- Spain
Production and installation of the exhibition elements for a dermatology medical meeting organised by a pharmaceutical company. The space was structured with large graphic cubes with integrated screens, columns wrapped with the meeting branding and areas defined with blue carpet. Unical Graphic built the pieces in its workshop and installed them at the venue.
The challenge
The meeting took place in an open-plan, high-ceilinged hall with an industrial feel: points of interest and content areas had to be created without building a closed stand.
Our solution
Free-standing volumes, cubes and columns, were chosen to organise the space and be walked around on every side. Each face of the cubes carries large-format graphics, with photography or messages, and some integrate screens for audiovisual content. The columns were wrapped with the meeting branding in green and blue to guide attendees. Blue carpet defines the exhibition areas on the venue floor.
Materials used
- Exhibition cubes with large-format printed graphics
- Screens integrated into the volumes
- Printed column wraps
- Carpet to define zones
- Demountable modular structure
Results
- Clear points of interest in an open-plan hall
- Content visible from every side
- Consistent meeting branding across all volumes
- Quick installation with no building work
The work up close
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