Auditorium with timber stage, red lighting and the convention's built-up letters below the screen

Pharmaceutical

Pharma Stage built-up letters for a convention

Signage
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Signage · Events
Type of work: Corporate events · 3D letters
Location: Spain

Fabrication of the built-up letters that presided over the stage at a pharmaceutical company's internal convention. The name of the meeting, in deep white letters, is accompanied by the strapline and the company logo, and was placed at the foot of the screen, in line with the projected graphics.

The challenge

The letters had to read from every seat in the auditorium and stand out on a timber stage under coloured lighting, without blocking the screen or getting in the speakers' way.

Our solution

The letters were cut generously deep to give them a physical presence and finished in white, which responds well to stage lighting. The strapline was integrated into the front edge of the base and the logo was made as a coloured piece beside the letters. The set was dry-built in the workshop and transported to the auditorium, where it was placed in front of the screen on the stage axis.