Welcome counter with watercolour graphics and rear panel in a hotel lobby

Pharmaceutical

Pharma Welcome counter for an annual senior management meeting

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Rigid substrates
Location: Barcelona

Welcome set for the annual senior management meeting of a pharmaceutical company, installed in the lobby of a Barcelona hotel. It consists of a low counter and a taller rear panel, both carrying watercolour splash graphics and calligraphic welcome lettering. Unical Graphic produced the pieces in its workshop and installed them at the hotel.

The challenge

The lobby of a working hotel is busy and has its own decor: the piece had to be visible and well finished without blocking the way or competing with the interior design.

Our solution

The set was conceived as two stepped volumes, counter in front and panel behind, giving depth and showing the graphics from several angles. Both were built on a lightweight structure wrapped in high-quality print, with contrasting coloured edges. The watercolour graphics and calligraphic lettering were printed in large format, keeping the texture of the original artwork. The set is free-standing and quick to install and remove.