Christmas photocall shaped as a giant gift box with a blue bow and 3D ornaments

Pharmaceutical

Pharma Christmas photocall with a giant gift box

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Photocalls & press walls · Corporate events · Rigid substrates
Location: Spain

Christmas photocall for the headquarters of a pharmaceutical company, conceived as a giant gift box with its lid open. The set is completed by a 3D present, a Christmas bauble and a circular floor graphic, and works as a meeting and photo point for staff over the festive season.

The challenge

A 3D photocall in an office lobby has to be eye-catching yet stable, and let people step into the piece to have their photo taken. The volumes had to reproduce the internal campaign illustration faithfully.

Our solution

The box was built in printed rigid panel in midnight blue with stars, with a glitter-finish ribbon and a 3D bow; the lid was left open as the backdrop and headline of the piece. In a later configuration the box was opened at the front with a large fabric bow so that people could stand inside. The present and the bauble were made as matching printed 3D pieces, and a circular floor vinyl defines the space. Production took place in the workshop and installation in the lobby by our own crew.