Pharmaceutical
Pharma Illuminated reception for a dermatology meeting
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Printing · Events
- Type of work
- Corporate events · Rigid substrates
- Location
- Spain
Reception for a dermatology medical meeting organised by a pharmaceutical company. The set comprises a welcome counter with an illuminated plinth, a large-format light wall carrying the meeting's imagery and a curved wrap for one of the foyer columns.
The challenge
The foyer had coloured ambient lighting and a large central column: the reception had to stand out against that backdrop and integrate the column rather than hide it.
Our solution
The backdrop was resolved as a large-format lightbox with backlit textile print, so the graphics glow on their own. In front of it stands a counter with a graphic front and an LED-lit plinth, accompanied by an auxiliary unit. The column was wrapped with a curved printed piece carrying the same green and blue wave graphic. Everything was produced in the workshop and installed by Unical's own crew.
Materials used
- Large-format lightbox with backlit textile
- Counter with graphic front and LED plinth
- Printed curved column wrap
- Auxiliary unit with graphics
Results
- A reception that stands out against the foyer's ambient lighting
- The column integrated into the meeting's branding
- Consistent graphics across counter, light wall and column
- A clear welcome for attendees
The work up close
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