Welcome area of a medical meeting with graphic counter, composition of photographic circles and welcome totem

Pharmaceutical

Pharma Graphic production for a European medical meeting in Barcelona

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Rigid substrates · Vinyl & decoration
Location: Barcelona

Graphic production for a European gastroenterology medical meeting organised by a pharmaceutical company at a convention centre in Barcelona. The brief covered the welcome area with counter and a composition of photographic circles, the circular floor vinyls in the foyer, the dotted panel walls, large-format message pieces, the tablet column and the interactive poster area. Unical Graphic took on the workshop production and the on-site installation.

The challenge

The foyer was very large and open, with glazed facades: the whole attendee journey needed visual unity through a single graphic language, without anything blocking circulation.

Our solution

A graphic system based on the circle was defined and repeated across every element: large-diameter floor vinyls marking out the zones, panels with a dotted grid, large-format circular signs and a composition of photographic circles behind the welcome counter. The counter was dressed in a blue gradient graphic to match the welcome totem. The tablet column and lecterns were placed on the vinyls to create information points. The poster area was resolved with upright screens in front of a graphic backdrop.