Registration counter at a dermatology meeting with a blue and orange corporate light cube

Pharmaceutical

Pharma Exhibition area and signage for a dermatology meeting

Signage
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Signage · Events
Type of work: Corporate events · Trade show stands · Corporate signage
Location: Spain

Production and installation of the exhibition area for the tenth edition of a dermatology academy organised by a pharmaceutical company. The project includes the registration counter with a light cube, medical areas with screens and backlit totems, product lightboxes, plenary room signage and blue and orange corporate furniture, all on carpet that defines the route.

The challenge

Organising a large congress foyer into zones with very different functions —registration, medical information, product and rest— while keeping a single image and meeting the venue's build deadlines.

Our solution

A common system of textile lightboxes, counters and wrapped modules was designed in the academy's palette. Each zone is marked by grey carpet and a main backlit piece, and large-format signage leads to the plenary room. The lounge benches and cubes, wrapped with the anniversary branding, act as both furniture and brand support.