Welcome portal with green panels, header sign and semicircular floor vinyl

Pharmaceutical

Pharma Venue dressing for a respiratory disease summit

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Vinyl & decoration · Rigid substrates
Location: Barcelona

Full venue dressing for a medical summit on respiratory diseases organised by a pharmaceutical company in Barcelona. The project includes a welcome portal, wrapped columns, an illuminated reception counter, an interactive poster area, balustrade banners, signage and large areas of green floor vinyl. Unical Graphic produced and installed every element with its own crew.

The challenge

The venue combined a double-height atrium, rooms and corridors with very different materials. Everything had to be unified with a single colour and graphic language so attendees would recognise the summit at every point of the route.

Our solution

The event's corporate green was taken onto the floor with large-format vinyl, linking the different areas and marking the way into the plenary room. The welcome portal was built from graphic panels and a header sign around the existing doorway. The building's columns were wrapped with a wave graphic and the atrium balustrades with banners visible from both floors. Reception was resolved with a curved counter with a light line, and the interactive poster area with a green panel with integrated screens. Totems and directional signage complete the route.