Pharmaceutical

Pharma Stage backdrop for an information day

Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Events
Type of work: Corporate events · Photocalls & press walls
Location: Spain

Stage backdrop for an information day organised jointly by two laboratories. The piece occupies the stage frontage and carries the shared identity of the event through the panel sessions and the speaking slots. Unical Graphic handled fitting the artwork to the real format of the stage, the production of the substrate and the installation in the room.

The challenge

When two organisations share the billing, the backdrop has to give both identities the same weight and hold their proportions, without one being pushed out of view by the furniture or by where the speakers sit. The stage format was also far wider than it was tall, which compressed the original composition.

Our solution

The artwork was reworked to the true landscape format, placing the identity elements outside the area taken up by the seating and tables, and at a height that is not blocked by the speakers. The backdrop was produced in silicone-edge textile tensioned over a modular aluminium frame, a matt finish that returns no reflection to the lights or the cameras. The modules were installed with butt joints and a prior set-out of the frontage, and the textile was worked until the surface was free of creases.