
Pharmaceutical
Pharma Venue dressing for a multiple sclerosis summit in Vienna
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Printing · Events
- Type of work
- Corporate events · Rigid substrates · Vinyl & decoration
- Location
- Vienna
Graphic production and installation of the dressing for an international multiple sclerosis summit organised by a pharmaceutical company in a historic hotel in Vienna. The brief included the outdoor welcome panel, the registration area, information and workshop booking totems, the stage backdrop and vinyl on the stairwell glazing. Unical Graphic prepared all the material in its workshop and shipped it for installation by its own crew.
The challenge
The event took place outside Spain, in a historic building with arches, marble and original joinery that allowed no fixings. All the material had to travel ready for a quick installation with no surprises.
Our solution
The pieces were designed as free-standing, modular units, planned for transport and on-site assembly. The registration area was resolved with a backlit panel, a branded counter and blue carpet defining the space beneath the arches. The totems combine a cut-out figure, information and workshop booking points with computers. The auditorium was dressed with a graphic backdrop between the two projection screens. The stairwell glazing was decorated with printed vinyl that can be applied and removed without a trace.
Materials used
- Free-standing outdoor welcome panel
- Backlit panels and modular totems
- Registration counter with applied graphics
- Carpet to define zones
- Graphic stage backdrop
- Printed vinyl for glazing
Results
- Summit branding recognisable from arrival at the hotel
- A clear route between registration, workshops and auditorium
- Material ready to travel and be installed on site
- A historic building respected, with no fixings
- Visual continuity with other editions of the summit
The work up close
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