Fashion
UGG Large-format LED neon logo for a store
What we did
- Client
- UGG
- Sector
- Fashion
- Area
- Signage
- Type of work
- Illuminated signs · Shop signage
- Location
- Spain
Fabrication and installation of the UGG logo in large-format LED neon for one of the brand's stores. The outline of the letters, traced in white LED neon strip, fills the upper part of the wall and presides over the space above the product displays.
The challenge
The logo is installed high up, above the sales floor, and had to read from the entrance without dazzling or drawing attention away from the product. The neon line had to follow the curves of the letters precisely at a large scale.
Our solution
The logo outline was set out at full size and the LED neon strip was fixed onto guide profiles that hold the curves and keep the lines parallel. The diffused white light of LED neon gives a clean read with no visible dots. Installation at height was carried out with lifting equipment and our own crew, with the power supply concealed.
Materials used
- White LED neon strip
- Guide profiles and wall fixings
- Full-size setting-out template
- Concealed power supply
Results
- Logo visible from the store entrance
- Diffused light with no visible dots
- A line true to the logo's curves at large scale
- A brand feature that does not compete with the product
The work up close
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