Vodafone Ilimitables Gymkhana area in front of the Martín Carpena sports arena with podium and photocall

Telecommunications

Vodafone Podium and photocall for the Ilimitables Gymkhana

Printing
Events
Malaga

The project

What we did

Client: Vodafone
Sector: Telecommunications
Area: Printing · Events
Type of work: Corporate events · Photocalls & press walls · Outdoor advertising
Location: Malaga

Production of the brand space for Vodafone's Ilimitables Gymkhana, set up on the forecourt of the José María Martín Carpena sports arena in Malaga. The set includes a photocall with the campaign line, a winners' podium on red carpet, and totems and cubes branded with the logo. Unical Graphic produced the graphics and elements and handled the installation.

The challenge

The action took place on an open forecourt in front of a large arena, where the elements risked losing presence. The space had to work both as the gymkhana finish point and as a backdrop for participants' photos.

Our solution

A large-format photocall carrying the 'Ilimitables' line was set up as the backdrop to a three-step podium. Red carpet defined the area and carried the brand colour through. Totems and cubes lacquered in red and white with the Vodafone logo completed the space and supported the event signage.