The project

What we did

Client: ACCIÓ
Sector: Institutional
Area: Printing · Signage · Events
Type of work: Corporate events · Corporate signage · Rigid substrates
Location: Barcelona

Graphic production for Exponential Day, an event run by ACCIÓ, the Catalan Government's agency for business competitiveness. In the foyer, a large-format lightbox presents the event's theme beside a mirror panel, while sign panels and cubes with arrows to the auditorium are placed along the route. Unical Graphic produced the pieces and installed them at the venue.

The challenge

The foyer was dark, with black walls and a glossy stone floor: the main piece had to read like a manifesto and the signage had to guide delegates without breaking the event's understated look.

Our solution

The main text was produced as a large-format fabric lightbox, with fine lettering on an illuminated white background, which becomes the focal point of the foyer. Beside it, a mirror-finish panel opens up the space and carries the event's tagline. Service panels, such as the cloakroom sign, were printed on rigid board in the event's orange artwork. The wayfinding cubes carry the arrow and the auditorium name on several faces so they read from any direction.