Cupra car wrapped in vinyl as official vehicle of the Barcelona Open Banc Sabadell Trofeo Conde de Godó

Automotive

Cupra Official car graphics for a tennis tournament

Signage
Spain

The project

What we did

Client: Cupra
Sector: Automotive
Area: Signage
Type of work: Vehicles
Location: Spain

Vinyl graphics for a Cupra car as official vehicle of the Barcelona Open Banc Sabadell – Trofeo Conde de Godó. The work combined the brand identity with that of the tournament and its sponsors, across the sides, tailgate and glazing. Artwork preparation, cutting and printing in our own workshop, with application before the vehicle was handed over.

The challenge

The car drives around the city and sits at the club entrance throughout the tournament, so it has to carry the brand identity, the event identity and several sponsors at once. All those graphics had to be ordered on a compact body without crowding the car or compromising visibility.

Our solution

The graphics were ranked by zone: vehicle brand on the front wings, tournament identity on the rear doors and sponsors grouped on the tailgate. The pieces were resolved in cut vinyl for logos and laminated printed vinyl for the colour blocks. After surface preparation they were applied bay by bay, with heat-forming at creases and handles and edges set back at the door shuts, so the graphics do not go out of line when the doors open. Finished with edge working and a check over the glazing.