Fashion

Diesel Studio Africa Night Event Build

Printing
Events
Spain

The project

What we did

Client: Diesel
Sector: Fashion
Area: Printing · Events
Type of work: Corporate events · Rigid substrates
Location: Spain

Production and installation of the set and graphic elements for the Diesel Studio Africa night event, with a live DJ booth. The work covered fabricating the brand supports, transport and installation in the space, adapting the layout to the planned lighting and capacity.

The challenge

A night event with live music is almost always seen in low light and under changing coloured lighting: the brand has to hold up visually in those conditions, without depending on ambient light. The build also took place in a space already conditioned by the sound and lighting crews.

Our solution

The supports were built from lightweight rigid panel with an internal structure and ballasted bases, so they stood without fixings and could be repositioned while the technical crews adjusted the space. The graphics were printed at high resolution with dense inks and a matt finish, so they threw no reflections under the lighting rig and kept their contrast in low light. The breakdown was sized to the venue access and pre-assembled in the workshop to reduce time on site. Installation was carried out by our own team, coordinated with the sound and lighting trades.