Logistics
LAD Transport Box truck livery for a pallet carrier
What we did
- Client
- LAD Transport
- Sector
- Logistics
- Area
- Signage
- Type of work
- Vehicles · Fleets
- Location
- Spain
Livery for a Volkswagen Crafter box truck belonging to LAD Transport, a pallet distribution carrier. Both sides of the box carry the logo, the strapline 'Your trusted pallet partner', the website and phone number, with navy vertical bands next to the cab; the front and rear repeat the logo. Unical Graphic handled the production and the vinyl application.
The challenge
A delivery truck box is a large white surface read on the move and at loading bays: the brand has to be recognised at a distance without cluttering the vehicle. The application also had to work around side doors, hinges and box profiles.
Our solution
The layout was kept restrained, with the logo set large in the centre of each side and the strapline directly below for an instant read. The navy vertical bands beside the cab add rhythm and frame the design. Contact details were placed low and legible near the side door. The logo was repeated on the bonnet and the rear so the vehicle is identifiable from any angle. Everything was cut in vinyl and applied in the workshop, working around the box profiles, hinges and locks.
Materials used
- Cut vinyl for logo, strapline and contact details
- Cut vinyl for the corporate vertical bands
- Vinyl logo for bonnet and rear
- Set-out on an aluminium box with profiles and doors
- Workshop application by our own crew
Results
- Brand legible at a distance on both sides of the box
- Vehicle identifiable from the front, sides and rear
- Clean design in line with the corporate identity
- Contact details visible on the road and at the loading bay
- Graphic template ready to roll out to other fleet units
The work up close
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