Large-format Toyota "Start Your Impossible" banner with the Olympic rings and Paralympic symbol hung in an atrium

Automotive

Toyota Large-format "Start Your Impossible" banner in an atrium

Printing
Events
Spain

The project

What we did

Client: Toyota
Sector: Automotive
Area: Printing · Events
Type of work: Sports events · Large format
Location: Spain

We produced and installed a large-format banner for Toyota's "Start Your Impossible" campaign, linked to its Olympic and Paralympic sponsorship. The banner, showing an athlete in action, the slogan in gold on blue and the Toyota logo with the Olympic rings and Paralympic symbol, was hung across a multi-storey atrium in front of the glass balustrades.

The challenge

The piece spans several floors in an indoor atrium, where you can't work from a standard access platform. A very large banner had to be tensioned so it hung flat and read clearly from every level of the building, without damaging the glass balustrades.

Our solution

We put up scaffolding in the atrium to work at each floor's height and hung the printed banner from side to side, tensioning it so the message and the athlete image were free of creases. Once it was fixed and checked, the scaffolding came down and the banner was left visible from every floor and from the ground floor.