
Sport
FIH Hockey Women's World Cup 2022 Dugouts and stadium graphics
What we did
- Client
- FIH Hockey Women's World Cup 2022
- Sector
- Sport
- Area
- Printing · Events
- Type of work
- Sports events · Vinyl & decoration · Large format
- Location
- Terrassa
Stadium graphics for the FIH Hockey Women's World Cup Spain & Netherlands 2022. The team dugouts were dressed with purple vinyl-wrapped roofs, fascias carrying the 'Where legends are made' line and the trophy with the tournament logo in vinyl on the front screen; banners with the championship branding were fitted in the stands. Unical Graphic produced and applied the pieces at the venue.
The challenge
A televised world cup demands that everything in shot is consistent with the tournament identity. The dugouts combine glass, panels and roof, and the vinyl on the screen could not block the view of the teams seated behind it.
Our solution
The dugout roofs were covered with printed vinyl carrying the tournament's purple graphics, sized to each module. The trophy and championship logo were applied to the front screen in cut vinyl, kept to the centre to preserve the view of the pitch. The lower fascias were resolved with printed banners carrying the tournament line. In the stands, banners were fitted to the existing parapets and railings. Everything was installed at the venue by our own crew before the competition began.
Materials used
- Printed vinyl for dugout roofs
- Cut vinyl for the trophy and logo on glass
- Printed banners for dugout fascias
- Large-format banners for stand parapets
- Venue installation by our own crew
Results
- Dugouts brought into the tournament's visual identity
- Championship logo visible in television shots
- View of the pitch preserved from the dugout
- Stadium dressed consistently on the pitch and in the stands
The work up close
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