Dental

Nobel Biocare Themed Photocall for a Corporate Event

Events
Spain

The project

What we did

Client: Nobel Biocare
Sector: Dental
Area: Events
Type of work: Photocalls & press walls
Location: Spain

Production of the photocall for the Nobel Biocare corporate event, with themed set dressing and the presence of the group's brands: AlphaBio, Implant Direct and Orascoptic. Unical Graphic handled developing the support from the supplied artwork, large-format printing, installation in the hall and subsequent removal, leaving a continuous backdrop designed for photographing guests.

The challenge

The backdrop had to carry both a themed scene and four logos with different hierarchies, without the scene taking legibility away from the brands. It also had to go up in an event hall that was already dressed, within a short window and without touching walls or ceiling.

Our solution

We built a free-standing modular frame on ballasted bases and dressed it with textile printed with a silicone edge, which slots into the profile and leaves the surface flat and free of harsh glare under flash. The artwork was laid out at full size to place the logos at the height of the photographic plane and to reserve the central area for the themed scene. Printing was done with a colour profile verified on a proof, and installation was carried out by our own team during the general build of the hall.