Built-up letter sculpture on a white plinth in front of a congress's backlit registration counters

Pharmaceutical

Pharma Letter sculpture and registration for a dermatology congress

Signage
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Signage · Events
Type of work: Corporate events · 3D letters · Illuminated signs
Location: Spain

Centrepiece and welcome area for a dermatology congress organised by a pharmaceutical company. A sculpture of built-up letters and cut-out pieces, suspended on rods, greets delegates in front of the registration and hospitality counters, which were finished with backlit fronts. Unical Graphic built and installed the set with its own crew.

The challenge

The venue foyer is large and open-plan, and the entrance needed a three-dimensional element to mark the congress from a distance. The sculpture had to appear to float, with pieces at different heights and depths, while staying stable in a busy circulation area.

Our solution

The sculpture was composed of built-up letters and cut-out pieces in printed rigid board, fixed on clear rods of different heights anchored to a white lacquered plinth. The layers overlap and change their reading depending on the delegate's viewpoint. The registration and hospitality counters were built with backlit fronts and wrap-around graphics, and the welcome counter was completed with a backdrop carrying the logo in relief. Everything was dry-built in the workshop before transport.