Interactive poster area with upright screens, continuous wall panel and vinyl circles on the floor

Pharmaceutical

Pharma Venue dressing for a gastroenterology congress

Printing
Events
Barcelona

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Vinyl & decoration · Rigid substrates
Location: Barcelona

Dressing of the common areas of a gastroenterology congress at the CCIB in Barcelona for a pharmaceutical company. The brief covered a welcome counter, panels with a circle pattern, large graphic discs, large-format floor vinyl and the header of the interactive poster area. Unical Graphic produced the pieces in its workshop and installed them at the venue with its own crew.

The challenge

Convention centre foyers are large and neutral: they needed a recognisable identity without building heavy architecture. The floor, with very large surfaces, had to be dressed in vinyl able to withstand constant foot traffic.

Our solution

The circle graphic concept was carried across every surface, from the upright panels to the floor. The panels were printed on rigid board and mounted on a modular structure, alternating plain and patterned sections. Large-format vinyl circles with anti-slip laminate were laid on the floor to mark routes and seating areas. The interactive poster area was closed off with a continuous panel with a header and integrated upright screens. The welcome counter was resolved with a backlit front and a backdrop panel.