Large-format panoramic graphic framed on the wall of an event venue with blue banquettes and high tables

Pharmaceutical

Pharma Large-format graphics to dress an event venue

Printing
Events
Spain

The project

What we did

Client: Pharma
Sector: Pharmaceutical
Area: Printing · Events
Type of work: Corporate events · Large format
Location: Spain

Production and installation of several large-format graphics to dress an event venue during a pharmaceutical company's meeting. The pieces were fitted inside the existing frames and mouldings on the venue's walls, so the event's messaging blends in with the room's decor. Unical Graphic handled the adaptation of the artwork to each opening, the printing and the installation.

The challenge

Each wall had a frame of a different size and the venue stayed open with its furniture and pendant lighting in place: the graphics had to fit to the millimetre and be installed with no building work or new fixings.

Our solution

Each frame was measured and the artwork adapted to its format, panoramic or portrait, keeping margins so the copy would not be hidden by wall lights or lamps. The graphics were printed in large format and installed tensioned inside the existing frames, using the moulding as the perimeter finish. Installation was carried out with the room set for the event and without touching walls or ceilings. Once the event is over, the pieces come down and leave the venue as it was.