
Pharmaceutical
Pharma Photocall with lightbox and 3D letters for a medical course
What we did
- Client
- Pharma
- Sector
- Pharmaceutical
- Area
- Signage · Events
- Type of work
- Photocalls & press walls · 3D letters · Corporate events
- Location
- Spain
Photocall and product space for a dermatology medical course organised by a pharmaceutical company. The set combines a large-format lightbox, a counter with illuminated lettering on the front, free-standing 3D letters on the floor and side panels carrying the course branding.
The challenge
The piece had to work both as a photo backdrop and as an information point, with enough volume to stand out in a large, high-ceilinged foyer.
Our solution
The backdrop was resolved with a large-format lightbox with backlit print, giving an even image in photographs. In front, a counter with a graphic front incorporates illuminated lettering and an LED strip beneath the top. Large 3D letters placed on the floor add depth and presence to the photos. On the right, corner panels with the course branding complete the space.
Materials used
- Large-format lightbox with backlit print
- Counter with graphic front and illuminated lettering
- Large free-standing 3D letters
- Printed side panels
- LED lighting
Results
- An even, luminous photo backdrop
- 3D letters that add volume to every shot
- Product and information point in a single space
- Consistent course branding across every element
The work up close
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