
Industrial Distribution
RUBIX Column wrap and wall vinyl for a corporate event
What we did
- Client
- RUBIX
- Sector
- Industrial Distribution
- Area
- Printing · Events
- Type of work
- Corporate events · Vinyl & decoration
- Location
- Spain
Branding of the entrance lobby for a RUBIX corporate event. The central column was wrapped in conformable vinyl and the space completed with low-relief wall vinyl on the adjoining surfaces, so visitors met the brand image from the door. Survey, production and installation by our own team, with the build carried out outside the building's hours of use.
The challenge
Wrapping a column demands that the graphics turn without creases or visible cuts, and that the meeting point between the start and the end of the vinyl is concealed. Add to that a lobby in use, with a short window for build and strike, and a wall substrate that had to be left intact on removal.
Our solution
The column was measured on site to calculate the exact development and place the joint on the least visible face. The graphics were printed on conformable vinyl, which takes the radius and the changes of section under heat, and applied in bays with minimal overlap and a butt joint. The wall surfaces were resolved with low-relief wall vinyl with removable adhesive, applied after cleaning and a set-out with a laser level. The subsequent strike left the finishes unmarked.
Materials used
- Conformable vinyl for the column wrap
- Low-relief wall vinyl with removable adhesive
- Large-format digital printing
- Set-out with laser level and development calculation
- Application with controlled heat and butt joints
Results
- Column wrapped with no creases or visible cuts
- The development joint placed on the least exposed face
- The lobby turned into an entrance point identified with the brand
- Build and strike fitted around the building's use
- Wall surfaces recovered unmarked once the vinyl was removed
The work up close
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